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Let Us Take a Look at 2017’s Creativity in Design

It is the world of digital today and the more it is important that the website design of your company is well presented. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.

Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.

Applied across the board in marketing is the word minimalism which is aptly described with modernism. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.

It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. Generally, when we say design, what comes into our minds is imagery. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.

There is also now an activity of long scrolling that follows the dynamics of video that more and more are being followed in many websites. The content now of sites are becoming more engaging especially designers are reinventing navigation so that customers will have an easy gathering of information and does not have to go through many pages of the site. In order to give an increase in parallax, a 3D effect is being added to the design.

Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.

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